Built Not Borrowed: Build a Business That Supports Your Impact, Not Your Burnout
A field guide for purpose-driven beverage, spirits, and CPG founders who are done chasing someone else’s version of success and ready for their values, margins, and cash to finally move in the same direction.
If you’ve ever looked at your numbers and thought, ‘I should have a better handle on this by now,’ you’re not alone and you’re not behind.Built Not Borrowed helps you uncover your Three Stones (your core values) and use them to reshape your margins, trade spend, and capital decisions so your business can make an impact.
Join the launch list to get early access, founder-only bonuses, and first notice when Built Not Borrowed goes live
Join the launch list to get early access, founder-only bonuses, and first notice when Built Not Borrowed goes live
This book is for founders who refuse to trade their values for growth.
This book is for you if:
1. You’re building a beverage, spirits, or CPG brand, anywhere from pre-launch to $50M in revenue.
2. You have a clear ‘why’ and a have a purpose-driven mission, but your numbers don’t fully reflect it yet.
3. You feel the quiet ache of “I should have a better handle on this by now” when you look at cash, margins, or trade spend.
4. You want a finance partner who speaks your language and respects your values, not just your P&L.
What you’ll walk away with inside Built Not Borrowed
A simple process to identify your Three Stones (your core values) and use them as a filter for every major decision.
A way to translate values into margins, trade spend, and cash flow decisions so your P&L finally reflects what matters most.
Clarity on the key metrics that actually matter and how they shift as you scale toward $50M.
A new relationship with your numbers: from dread to a mirror that tells you the truth without shame.
Real-world examples of how founders unlocked 5–10% of working capital in 6–12 months by focusing on the right levers.
How Built Not Borrowed fits into your financial clarity journey
The book is the beginning, not the end. Built Not Borrowed is your invitation to see your business differently and then decide how far you want to go.
Step 1:
Join the launch list & read the book
Join the launch list to be first in line when Built Not Borrowed launches.
Step 2:
Built Not Borrowed: Power Session
When you’re ready to turn insight into action, a Built Not Borrowed Power Session helps you build a 30, 60, or 90-day values-aligned financial plan.
Step 3:
StoneLedger Retainer Services
For founders who want ongoing support, StoneLedger becomes your embedded finance team: bookkeeping, reporting, and CFO-level strategy.
The first 5 launch list members who go on to book a 90-day Power Session will receive 25% off their engagement.
Launch List Bonuses
Early chapter access: Get early access to the Introduction and Chapter 1 so you can start applying the frameworks before launch.
Behind-the-scenes insights: Receive stories and tools from the book like the personal P&L metaphor and values-to-margins frameworks straight to your inbox.
Live founder Q&A: Join a live 60-minute Q&A where we’ll walk through how to turn your Three Stones into a practical 30–90 day financial plan.
Priority access to Power Sessions: Launch list members hear first when Built Not Borrowed Power Session slots open.
Limited bonus offers
First 50 launch list members: Receive a free downloadable copy of Built Not Borrowed when it launches.
First 5 who book a 90-day Power Session: Receive 25% off your 90-day Power Session engagement
You don’t need to decide on a Power Session now. Joining the launch list simply ensures you’re first to know about the book and have access to these bonuses if and when you’re ready.
Meet the Author
Felicia Gallagher, MBA, CPA, CMA
Built Not Borrowed is written by Felicia Gallagher, MBA, CPA, CMA, an award-winning senior finance executive with over 20 years of experience in technology, manufacturing, beverage, spirits, and CPG.After years inside high-growth companies, Felicia saw too many people, including herself chasing someone else’s version of success, burning out, and still feeling behind. She created ThreeStone Solutions so purpose-driven founders could have a finance partner who speaks their language, understands their world, and protects what matters most.Today, ThreeStone Solutions helps beverage, spirits, and CPG founders from pre-launch to $50M in revenue understand their numbers, protect their margins, and raise capital without losing their soul. Every engagement is built around your Three Stones (your core values) so your numbers, your margins, and your impact finally move in the same direction.
Frequently Asked Questions (FAQs)
1. Is this only for big brands?
No. This guide is designed for purpose-driven founders from pre-launch through $50M in revenue. The examples are written so you can see yourself whether you’re just getting started or scaling.
2. Will this replace working with a finance team?
No. This is a starting point, a way to get clarity and language around your numbers so you can make better decisions and have more productive conversations with your team, investors, and partners.
3. Are you going to spam me?
Absolutely not. You’ll receive the guide and occasional emails with stories and tools to help you build a business that funds your impact, not your burnout. You can unsubscribe anytime.
4. Do I need an accounting background to use this?
No. This was written for founders, not accountants. Plain language, practical examples, and no jargon.
Build a business that makes an impact without burning you out
Your business was never meant to be built on borrowed definitions of success. Built Not Borrowed is your invitation to build a company where your values, numbers, and impact finally line up.
Join the launch list today to get early access, founder-only bonuses, and first notice when the book goes live. The first 50 founders on the list will receive a free downloadable copy of the book at launch, and the first 5 who go on to book a 90-day Power Session will receive 25% off their engagement.